Marketing and the Internet

  • Authors:
  • H. Raghav Rao;A. F. Salam;Brian DosSantos

  • Affiliations:
  • School of Management, State University of New York, Buffalo;College of Business, University of Louisville, KY;School of Management, University of Louisville, KY

  • Venue:
  • Communications of the ACM
  • Year:
  • 1998

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Abstract