A decision support system for evaluating operations investments in high-technology business
Decision Support Systems
An empirical investigation of the effects of data warehousing on decision performance
Information and Management
Effect of bargaining in electronic commerce
International Journal of Electronic Commerce - Special issue: Intelligent agents for electronic commerce
Regret avoidance as a measure of DSS success: An exploratory study
Decision Support Systems
Understanding decision-support effectiveness: a computer simulation approach
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans - Special section: Best papers from the 2007 biometrics: Theory, applications, and systems (BTAS 07) conference
A Decision Support System for evaluating operations investments in high-technology business
Decision Support Systems
An empirical investigation of the effects of data warehousing on decision performance
Information and Management
CIT'09 Proceedings of the 3rd International Conference on Communications and information technology
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Marketing decision makers are confronted with an increasing amount of information. This leads to a complex decision environment that may cause decision makers to lapse into using mental-effort-reducing heuristics such as anchoring and adjustment. In an experimental study, we find that the use of a marketing decision support system (MDSS) increases the effectiveness of marketing decision makers. An MDSS is effective because it assists its users in identifying the important decision variables and, subsequently, making better decisions based on those variables. Decision makers using an MDSS are also less susceptible to applying the anchoring and adjustment heuristic and, therefore, show more variation in their decisions in a dynamic environment. Low-analytical decision makers and decision makers operating under low time pressure especially benefit from using an MDSS.