Building and sustaining interorganizational information sharing relationships: the competitive impact of interfacing supply chain operations with marketing strategy

Authors:
Abraham Seidmann;Arun Sundararajan
Affiliations:
William E. Simon Graduate School of Business Administration, University of Rochester;Leonard N. Stern School of Business, New York University
Venue:
ICIS '97 Proceedings of the eighteenth international conference on Information systems
Year:
1997

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Abstract