Exploring the blind spot: audience, purpose, and context in “product, process, and profit”

  • Authors:
  • Clay Spinuzzi

  • Affiliations:
  • Texas Tech Univ., Lubbock

  • Venue:
  • ACM Journal of Computer Documentation (JCD)
  • Year:
  • 2000

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Abstract

Technical communicators have longed turned to audience, purpose, and context as they analyze situations. But Mirel's article demonstrates that audience-purpose-context is too weak a framework to handle the job of detailed sociopolitical analysis: not only is it inadequate for analyzing the needs of end users, it is also inadequate for analyzing situations within the writer's organization. In this response, this paper explores the weakness of audience-purpose-context and points to alternative sociopolitical frameworks.