E-commerce and the undulating distribution channel

  • Authors:
  • John M. Gallaugher

  • Affiliations:
  • Wallace E. Carroll School of Management at Boston College, MA

  • Venue:
  • Communications of the ACM - How the virtual inspires the real
  • Year:
  • 2002

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Abstract

Understanding the role of e-commerce in restructuring distribution channels by examining the factors influencing the collapse, shift, and expansion of channels.