Emerging trends in business analytics

Authors:
Ron Kohavi;Neal J. Rothleder;Evangelos Simoudis
Affiliations:
Blue Martini Software, San Mateo, CA;DigiMine, Inc., Bellevue, WA;Apax Partners, Palo Alto, CA.
Venue:
Communications of the ACM - Evolving data mining into solutions for insights
Year:
2002

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Abstract

The goal is business effectiveness through 'verticalization,' usability, and integration with operational systems.