Ranking user's relevance to a topic through link analysis on web logs

  • Authors:
  • Jidong Wang;Zheng Chen;Li Tao;Wei-Ying Ma;Liu Wenyin

  • Affiliations:
  • Microsoft Research, Asia, Beijing, P.R.China;Microsoft Research, Asia, Beijing, P.R.China;Microsoft Research, Asia, Beijing, P.R.China;Microsoft Research, Asia, Beijing, P.R.China;City University of Hong Kong, Kowloon, Hong Kong

  • Venue:
  • Proceedings of the 4th international workshop on Web information and data management
  • Year:
  • 2002

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Abstract

Computing the web-user's relevance to a give topic is an important task for any personalization service on the Web. Since the interest and preference of a web-user are revealed in his Web browsing history, in this paper we develop a novel approach that utilizes Web logs to compute the relevance of a web-user to a given query. In contrast to traditional methods that are purely based on textual analysis, our approach calculates the web-user's relevance through link analysis under a unified framework where the importance of web-pages and web-users mutually reinforce each other in an iterative way. The experimental results show that our approach has achieved 53 of accuracy when ranking the web-user's relevance to a search topic.