Adoption intention in GSS: relative importance of beliefs
ACM SIGMIS Database - Special double issue: diffusion of technological innovation
Empirical evaluation of the revised technology acceptance model
Management Science
Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
Creating a custom mass-production channel on the Internet
Communications of the ACM
Electronic commerce: a managerial perspective
Electronic commerce: a managerial perspective
Testing the determinants of microcomputer usage via a structural equation model
Journal of Management Information Systems - Special section: Navigation in information-intensive environments
Towards an understanding of the behavioural intention to use a web site
International Journal of Information Management: The Journal for Information Professionals
Consumer behavior in online game communities: A motivational factor perspective
Computers in Human Behavior
Online stickiness: its antecedents and effect on purchasing intention
Behaviour & Information Technology
Structural equation model for effective CRM of information infrastructure industry in Korea
Expert Systems with Applications: An International Journal
A recommender system to avoid customer churn: A case study
Expert Systems with Applications: An International Journal
The adoption behaviour for mobile video call services
International Journal of Mobile Communications
A Dominance-based Rough Set Approach to customer behavior in the airline market
Information Sciences: an International Journal
Information Technology and Management
An exploratory study of website information content
Journal of Theoretical and Applied Electronic Commerce Research
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The rapidly evolving phenomenon of the World Wide Web and the creation of a new international arena for electronic commerce have expanded the possibilities for the marketing of products and services. The role played by customer behavior in the market-space is still not entirely understood and calls for investigations into the significance of customer attitudes and loyalty. In this article, a model is developed; it examines the significance of content, context, and infrastructure in determining customer loyalty. An empirical study involving 145 subjects was conducted to test this model and to gain a better understanding of the relationship between customer belief about a Web site (specifically, an e-publishing site) and customer behavior (such as attitudes toward brand and customer loyalty).The results indicate that customer attitude is influenced by belief about brand equity (value), which is affected by the content, context, and infrastructure. Customer loyalty is determined by attitude and belief about the context in which the products or services are offered. These findings provide a better understanding of customer behavior associated with Web sites in the market-space, also confirm the proposition of Rayport and Sviokla that 'customer loyalty is developed at the context level'.