Client-side monitoring for web mining

Authors:
Kurt D. Fenstermacher;Mark Ginsburg
Affiliations:
Management Information Systems Department, Eller College of Business and Public Administration, University of Arizona, Tucson, Arizona;Management Information Systems Department, Eller College of Business and Public Administration, University of Arizona, Tucson, Arizona
Venue:
Journal of the American Society for Information Science and Technology
Year:
2003

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Abstract

"Garbage in, garbage out" is a well-known phrase in computer analysis, and one that comes to mind when mining Web data to draw conclusions about Web users. The challenge is that data analysts wish to infer patterns of client-side behavior from server-side data. However, because only a fraction of the user's actions ever reaches the Web server, analysts must rely on incomplete data. In this paper, we propose a client-side monitoring system that is unobtrusive and supports flexible data collection, Moreover, the proposed framework encompasses client-side applications beyond the Web browser. Expanding monitoring beyond the browser to incorporate standard office productivity tools enables analysts to derive a much richer and more accurate picture of user behavior on the Web.