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We argue that it is important to analyze the role of trust and deception in interactions between agents in virtual societies. In particular, in hybrid situations where artificial agents interact with human agents it is important that those artificial agents can reason about the trustworthiness and deceptive actions of the human counter part. In order to support this interaction between agents in virtual societies a theory on trust and deception must be developed. In the literature a wide variety of theories on trust (less so on deception!) has been developed, but not specifically for virtual communities. Based on these earlier scientific results, we make a first attempt to develop a general theory on trust and deception for virtual communities, and we discuss a number of examples to illustrate which objectives such a theory should fulfill