Reintermediation strategies in business-to-business electronic commerce
International Journal of Electronic Commerce - Special issue: Electronic intermediaries and networks in business-to-business electronic commerce
An emerging vision of internet-enabled supply-chain electronic commerce
International Journal of Electronic Commerce - Special issue: Electronic intermediaries and networks in business-to-business electronic commerce
Tourism and Travel Electronic Commerce in China
Electronic Markets
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We propose a framework for understanding circumstances under which information technology (IT) innovations for electronic commerce (EC) change firm-level strategic choices, and the economic forces behind these choices, in Internet market competition. We identify a recurring pattern of intermediation, disintermediation and reintermediation: the "IDR cycle." With this framework, we explain technological reintermediation, where a disenfranchised player is able to compete again, by combining technological innovation with leveragable co-specialized assets. We build this perspective with evidence from the corporate travel industry. The analysis reveals that traditional travel firms have access to a range of strategies that enable them to avoid disintermediation and become more powerful in the long run.