The adoption of information technology: a foundation of E-commerce development in Thai culture

Authors:
O. Chieochan;D. Lindley;T. Dunn
Affiliations:
Charles Sturt University, Australia;Charles Sturt University, Australia;Charles Sturt University, Australia
Venue:
E-commerce and cultural values
Year:
2003

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Abstract

E-Commerce can be developed after information technology is adopted. Before understanding the phenomenon of e-commerce in Thai culture, this chapter aims to discuss the adoption of information technology in that culture. Thai agricultural cooperative societies are selected as a case study to describe the understanding of the factors governing the adoption of information. Our work was done at a time when new government policies were introduced to improve Thai trading by introducing e-commerce.This chapter argues that the first step in encouraging and managing information technology and e-commerce usage is to develop an understanding of the factors that influence its usage.A multidisciplinary approach is used to examine factors affecting the use of information technology in Thai agricultural cooperatives. Empirical evidence defines universal factors which govern the adoption of information technology in Thailand such as the decision-making characteristics which distinguish adopters from non-adopters. In Thailand, business size is also important and larger organizations are more intensive users of information technology.