Stakeholder relationships and electronic commerce: a comparison of Singapore and Australia

Authors:
Chia Yao Lee;Wei-Chang Kong
Affiliations:
The University of Melbourne, Australia;The University of Melbourne, Australia
Venue:
E-commerce and cultural values
Year:
2003

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Abstract

This chapter investigates the characteristics and features that set Business-to-Consumer (B2C) and Business-to-Business (B2B) e-commerce apart. A Differentiation Framework was developed to better describe 1) Stakeholder Characteristics, 2) Transaction Characteristics, and 3) Stakeholder Relationship Characteristics, as the criteria for differentiation. Data was collected from organizations operating in various industries in Australia and Singapore to provide a descriptive insight into early stage B2C and B2B e-commerce implementation for the Asia Pacific region. This study found that e-commerce reduces face-to-face interaction between stakeholders, hence e-commerce organizations will need to put in additional effort in addressing stakeholder relationship issues. It was also found that stakeholder relationship is a useful unit of analysis for future e-commerce research.