Internet technology as a business tool

Authors:
Sebastiá/n Bruque
Affiliations:
Departament of Business Administration, Accounting and Sociology. University of Jaen. E.U.P. Linares/ 23700 Linares, Spain
Venue:
Enterprise information systems IV
Year:
2003

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Abstract

Since the beginnings of the computing era people have suggested that the implementation of Information Technology (IT) would have a positive effect on firm performance. Indicators like productivity, profitability and market share could be improved by these tools. Among these technologies, firms can now use TCP/IP or Internet technologies for strategic purposes but, until now, their real effects have been unclear. In this work we try to provide some evidence about the impact of the Internet on competitive advantage in a Spanish Industry. Also, we give some insights that can help to understand the role of the Internet as a competitive weapon in modern firms.