The Business Value of Computers: An Executive's Guide

  • Authors:
  • Paul A. Strassmann

  • Affiliations:
  • -

  • Venue:
  • The Business Value of Computers: An Executive's Guide
  • Year:
  • 1990

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Abstract

From the Publisher:The book addresses the practical needs of executives responsible for planning,budgeting and justifying information technology expenditures. It shows thatthere is no direct relation between spending on computers, profits orproductivity. The book explains a new concept - Return-on-Management(tm)