Quality as a Function of Quantity in Electronic Brainstorming

  • Authors:
  • Robert O. Briggs;Bruce A. Reinig;Morgan M. Shepherd

  • Affiliations:
  • -;-;-

  • Venue:
  • HICSS '97 Proceedings of the 30th Hawaii International Conference on System Sciences: Information Systems Track-Collaboration Systems and Technology - Volume 2
  • Year:
  • 1997

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Abstract

The quality of ideas a team generates constitutes an upper limiton the quality of the problem solving process. Much researchhas been done about causes of idea quantity and causes of ideaquality. It has been noted by some researchers that idea qualityappears to correlate with idea quantity, and several have arguedthat it is not necessary to go to expense and effort required toevaluate idea quality since it correlates with quantity. Thispaper draws on Team Theory to develop a causal link betweenquantity and quality. It then presents a low-cognitive-load,high-reliability method for evaluating idea quality. It reports ona study that addresses the question, "Will an increase in ideaquantity cause more good ideas to be generated?" The resultssupport the hypothesis that there is a modest causal connectionbetween quantity and quality, but the data suggest other factorsare far more important for determining the number of goodideas a team generates. It concludes that researchers mustcontinue to measure the effects of their brainstorming treatmentson idea quality; it is not sufficient to assume that quality willalways track quantity. Other factors not accounted for by thequality-quantity model may well counter and outweigh thiseffect.