Marketing on the internet - who can benefit from an online marketing approach
Decision Support Systems
On risk, convenience, and Internet shopping behavior
Communications of the ACM
A classification of internet retail stores
International Journal of Electronic Commerce
Business Use of The World Wide Web: A Report on Further Investigations
International Journal of Information Management: The Journal for Information Professionals
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This research is a descriptive study to identify some of the factors that contribute to the successful use of e-business. The research was focused on the retail Industry in Ireland, and more specifically on existing on-line retailers of Irish made gifts. The study was conducted using a postal survey. The research found that specific organisational factors - early adoption of web technology, internal IS/IT expertise, having an e-business strategy, and a person who champions the e-business project - does result in more successful e-business presences. Further, the research found no evidence to support the belief that certain product types are more likely to be successful on the web.