How does personality affect trust in B2C e-commerce?
ICEC '06 Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet
Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies
Journal of Management Information Systems
Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology
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Online businesses would do well to cultivate their visitors' adventurous, trusting, optimistic, risk-taking world views.