Visual search and mouse-pointing in labeled versus unlabeled two-dimensional visual hierarchies
ACM Transactions on Computer-Human Interaction (TOCHI)
Web Site Usability: A Designer's Guide
Web Site Usability: A Designer's Guide
WebGazeAnalyzer: a system for capturing and analyzing web reading behavior using eye gaze
CHI '05 Extended Abstracts on Human Factors in Computing Systems
Accurately interpreting clickthrough data as implicit feedback
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Evaluating the accuracy of implicit feedback from clicks and query reformulations in Web search
ACM Transactions on Information Systems (TOIS)
Combining eye tracking and conventional techniques for indications of user-adaptability
INTERACT'05 Proceedings of the 2005 IFIP TC13 international conference on Human-Computer Interaction
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While much basic research exists on the effects of various visual properties on visual search, the application of such research to real-world tasks is lacking. The purpose of this research is to address the lack of empirical validation for design guidelines that affect visual search. One common design element used in Web interface design is link color. The general research question asked is how text color affects visual search. This research demonstrates, with reaction time and eye movement analysis, the dramatic but imperfect control a designer has on guiding the attention of users with text color. Experimental support for the differentiation of visited link colors is presented, along with analyses of the advantages provided by differentiating link colors.