Electronic commerce: a manager's guide
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Characterization and assessment of HTML style guides
Conference Companion on Human Factors in Computing Systems
Web style guides: who, what, where
SIGDOC '97 Proceedings of the 15th annual international conference on Computer documentation
Web sites that work: designing with your eyes open
CHI 98 Cconference Summary on Human Factors in Computing Systems
Web navigation: designing the user experience
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Using thumbnails to search the Web
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Designing for web site usability
Proceedings of the seventh annual consortium for computing in small colleges central plains conference on The journal of computing in small colleges
Web Design Studio Secrets with Cdrom
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The Art and Science of Web Design
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Designing for Web Site Usability
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IEEE Software
The effect of webtrust on the perceived trustworthiness of a web site and the utilization of electronic commerce
A determination of the antecedents of online trust and an evaluation of current web assurance seals
A determination of the antecedents of online trust and an evaluation of current web assurance seals
A comparison of web assurance services based on trust formation and outcomes
A comparison of web assurance services based on trust formation and outcomes
A survey of trust in computer science and the Semantic Web
Web Semantics: Science, Services and Agents on the World Wide Web
Consumer trust in e-commerce web sites: A meta-study
ACM Computing Surveys (CSUR)
The structure of the sense of security, anshin
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The sense of security and a countermeasure for the false sense
SP'11 Proceedings of the 19th international conference on Security Protocols
SP'12 Proceedings of the 20th international conference on Security Protocols
Incorporating behavioral trust theory into system development for ubiquitous applications
Personal and Ubiquitous Computing
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Trust plays an important role in any customer relationship or transaction. This is especially true in the world of commerce. Buyers and sellers must make the conscious decision whether or not to trust the other party. Trust is an integral part of commerce and has been in existence since the beginning of human social interactions. With the emerging use of the Internet as a business medium of exchange, trust maintains an important role in electronic commerce. This research reviews the role of trust within the small hotel industry and the design elements having the highest impact toward developing trust between the buyer and seller. Trust is a concept that most people understand but have trouble defining. Brick and mortar companies can establish trust by providing personal service, one-on-one contact and creating an environment that communicates trust to the customer. In the electronic commerce environment, many of the face-to-face experiences a shopper receives from the physical store are missing. Trust must be established from the first exposure to the property or online representation of the hotel. How can the small hotel compete with large chains, such as Marriott, Sheraton, Hilton, or Embassy Suites? The Internet is becoming the main communication channel for the Business to Consumer (B2C) market, leaving the ability to differentiate between the luxury hotel and the small hotel to the skill of the web developer. Therefore, smaller hotels must exploit the Internet in order to develop trust and increase their market share.