Exploring human centred approaches in market research and product development: three case studies

Authors:
Marc Steen;Nicole de Koning;Arlette Pikaart
Affiliations:
TNO Telecom, Delft, The Netherlands;TNO Telecom, Delft, The Netherlands;TNO Telecom, Delft, The Netherlands
Venue:
Dutch HCI '04 Proceedings of the conference on Dutch directions in HCI
Year:
2004

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Exploring human centred approaches in market research and product development: three case studies

Dutch HCI '04 Proceedings of the conference on Dutch directions in HCI

Exploring human centred approaches in market research and product development: three case studies

Dutch HCI '04 Proceedings of the conference on Dutch directions in HCI

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Abstract

How can human centred approaches in market research and product development improve the process and results of innovation? Based on case studies two recommendations are formulated: 1) use a comprehensive view on man for studying people's behaviour, needs and wishes while they use products or services; and 2) employ an open dialogue and cooperation between the project's client, people in R&D, and end-users or customers, including a willingness and ability to change the product based on the findings.