Can Emotional Design Change People's Attitude on the Web Site?

Authors:
Tien Feng Chang
Affiliations:
National Chiao-Tung University
Venue:
ICALT '05 Proceedings of the Fifth IEEE International Conference on Advanced Learning Technologies
Year:
2005

Citing 5
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Abstract

In the past decades most HCI studies in web sites focused on cognitive aspects, their primary concern has been about how to help users work more efficiently with computers. However, as Dillon argued people must agree that much of what we do as humans is driven by emotional and affective factors. There are many studies providing evidence that emotion can affect peopleýs judgment. Since the interface design is clearly known, it will dominate a userýs evaluation at first glance and influence the userýs decision making while surfing on the web site. Emotional factor certainly should be considered as an important cue when designing a web site. This research will discuss the relationship between emotion and a userýs attitude and how does emotion induce certain attitude on a web site.