As technophobia disappears: implications for design

  • Authors:
  • Jonathan Grudin;Shari Tallarico;Scott Counts

  • Affiliations:
  • Microsoft Research, Redmond, WA;Washington Mutual, Seattle, WA;Microsoft Research, Redmond, WA

  • Venue:
  • GROUP '05 Proceedings of the 2005 international ACM SIGGROUP conference on Supporting group work
  • Year:
  • 2005

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Abstract

We conducted two studies of communication: an ethnographic study of communication primarily in homes, cars, and public places, and a survey of communication in a large corporation. A clear pattern emerged. To a greater degree than expected in the ethnographic study, people were familiar with a broad range of communication tools. Awareness and a lack of anxiety was the norm even for tools that a person rarely or had not yet used. As a result, people frequently shifted to the tool that was most appropriate for a task at hand. The resulting behaviors conflict with popular press images and have implications for the designers of communication tools.