Electronic Word of Mouth: A Genre Analysis of Product Reviews on Consumer Opinion Web Sites

Authors:
Irene Pollach
Affiliations:
Vienna University of Economics and Business Administration
Venue:
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 03
Year:
2006

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Abstract

The notion of a genre system typically connotes sequences of interrelated communicative genres. This paper suggests that we can find other types of relationships among genres. Data from a field study in a large emergency room illustrates how doctors, ...