Designing usable online stores: A landscape preference perspective
Information and Management
Information sharing behaviour on blogs in Taiwan: Effects of interactivities and gender differences
Journal of Information Science
Entity-linking interfaces in user-contributed content: preference and performance
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Examining users' intention to continue using social network games: A flow experience perspective
Telematics and Informatics
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Usability is a key component of websites that are commercially successful. Interactivity has been inconclusively linked to website usability. This study strengthens the theoretical understanding of how interactivity affects usability by measuring user satisfaction — a subconstruct of usability — across bookstore and e-card websites. We build on theoretical models from Liu and Shrum [17] and Khalifa and Liu [15]. Users were asked to perform tasks of varying levels of interactivity at bookstore and e-card websites. Measures were obtained for the user's expectations of, desires for, and satisfaction with the websites. Results indicate that interactivity is successfully able to increase website satisfaction. Finally, implications for practitioners, limitations of the study, and directions for future research are addressed.