Metaphor design in user interfaces: how to manage expectation, surprise, comprehension, and delight effectively

Authors:
Aaron Marcus
Affiliations:
Associates, Inc., Suite F, Emeryville, California
Venue:
CHI EA '97 CHI '97 Extended Abstracts on Human Factors in Computing Systems
Year:
1997

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Abstract

User interface design requires designing metaphors, the essential terms, concepts, and images representing data, functions, tasks, roles, organizations, and people. Advanced user interfaces require consideration of new metaphors and repurposing of older ones. Awareness of semiotics principles, in particular the use of metaphors, can assist researchers and developers in achieving more efficient, effective ways to communicate to more diverse user communities.