Usability—context, framework, definition, design and evaluation
Human factors for informatics usability
Human-computer interaction: toward the year 2000
Human-computer interaction: toward the year 2000
CHI '95 Conference Companion on Human Factors in Computing Systems
Usability Engineering
The effect of brand awareness on the evaluation of search engine results
CHI '07 Extended Abstracts on Human Factors in Computing Systems
Brand awareness and the evaluation of search results
Proceedings of the 16th international conference on World Wide Web
Value-driven design for "infosuasive" web applications
Proceedings of the 17th international conference on World Wide Web
Proceedings of the 10th international ACM SIGACCESS conference on Computers and accessibility
Exploring potential usability gaps when switching mobile phones: an empirical study
BCS-HCI '07 Proceedings of the 21st British HCI Group Annual Conference on People and Computers: HCI...but not as we know it - Volume 1
Does Branding Need Web Usability? A Value-Oriented Empirical Study
INTERACT '09 Proceedings of the 12th IFIP TC 13 International Conference on Human-Computer Interaction: Part II
Emotional web usability evaluation
HCI'07 Proceedings of the 12th international conference on Human-computer interaction: applications and services
Computers in Human Behavior
On a NeuroIS design science model
DESRIST'11 Proceedings of the 6th international conference on Service-oriented perspectives in design science research
Usability issues in introducing capacitive interaction into mobile navigation
HCII'11 Proceedings of the 1st international conference on Human interface and the management of information: interacting with information - Volume Part II
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This study intended to demonstrate experimentally that user trust or affection for a brand affects the results of usability tests. For the experimental method, experimentees were exposed to products made by companies they preferred and did not preferred, and these products were then tested with a group of tasks for each product. For the test assessments, NASA-TLX was utilized to measure the mental and physical demands on the experimentees, along with the measure of error rate and time of product operation.The results were that, even though the experimentees performed the same tasks, they had decreased mental and physical demands operating products that they preferred. That is, it was shown that an individual's psychological state greatly influences the usability of a product and that, for a usability test, the user's image of the product's brand is also an important variable.