Real life, real users, and real needs: a study and analysis of user queries on the web
Information Processing and Management: an International Journal
Coverage, relevance, and ranking: The impact of query operators on Web search engine results
ACM Transactions on Information Systems (TOIS)
interactions - Funology
Influences of personal preference on product usability
CHI '06 Extended Abstracts on Human Factors in Computing Systems
How are we searching the world wide web?: a comparison of nine search engine transaction logs
Information Processing and Management: an International Journal - Special issue: Formal methods for information retrieval
Finding My Needle in the Haystack: Effective Personalized Re-ranking of Search Results in Prospector
EC-Web 2009 Proceedings of the 10th International Conference on E-Commerce and Web Technologies
Evaluating the communication design of branded websites: a value-based framework
Proceedings of the 27th ACM international conference on Design of communication
Empirical investigation of web design attributes affecting brand perception
Proceedings of the 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries
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In this paper we investigate the effect of search engine brand (i.e., identifying name that distinguishes a product from its competitors) on evaluation of system performance. Our research is motivated by the large amount of search traffic directed to less than a handful of Web search engines, even though many are of equal technical quality with similar interfaces. We conducted a laboratory experiment with 32 participants measuring the effect of four search engine brands while controlling for the quality of search engine results. Based on average relevance ratings, there was a 25% difference between the most highly rated search engine and the lowest, even though search engine results were identical in both content and presentation. We discuss implications for search engine marketing and the design of empirical studies measuring search engine quality.