Communications of the ACM
Human values, ethics, and design
The human-computer interaction handbook
From Task-Oriented to Goal-Oriented Web Requirements Analysis
WISE '03 Proceedings of the Fourth International Conference on Web Information Systems Engineering
From quality in use to value in the world
CHI '04 Extended Abstracts on Human Factors in Computing Systems
interactions - Funology
Evaluation of website trustworthiness from customer perspective, a framework
ICEC '04 Proceedings of the 6th international conference on Electronic commerce
A development framework for value-centred design
CHI '05 Extended Abstracts on Human Factors in Computing Systems
A stakeholders centered approach for conceptual modeling of communication-intensive applications
Proceedings of the 23rd annual international conference on Design of communication: documenting & designing for pervasive information
Capturing visions and goals to inform communication design
Proceedings of the 23rd annual international conference on Design of communication: documenting & designing for pervasive information
Interaction, usability and aesthetics: what influences users' preferences?
DIS '06 Proceedings of the 6th conference on Designing Interactive systems
Designing worth is worth designing
Proceedings of the 4th Nordic conference on Human-computer interaction: changing roles
Investigating attractiveness in web user interfaces
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
The effect of brand awareness on the evaluation of search engine results
CHI '07 Extended Abstracts on Human Factors in Computing Systems
Making use of business goals in usability evaluation: an experiment with novice evaluators
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Value-driven design for "infosuasive" web applications
Proceedings of the 17th international conference on World Wide Web
| Hi-index | 0.00 |
The quality of web communication depends on several factors. One of these, besides usability, is the effectiveness by which the intended brand values are actually conveyed to the users. Leveraging existing research in web branding communication, design and requirements engineering, we propose a systematic framework for evaluating the short-term communication impact of large, information-intensive branded websites. The communication impact is empirically investigated by eliciting and modeling the brand values that the website tries to convey and assessing whether and how much they are perceived by the intended target users. Results from two case studies show that simple and readable indicators can be constructed to identify flaws in the communication of the brand values and support designers and stakeholders to devise precise strategies to improve the design accordingly.