Communications of the ACM
What makes Web sites credible?: a report on a large quantitative study
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Human values, ethics, and design
The human-computer interaction handbook
International Journal of Human-Computer Studies
Assessing dimensions of perceived visual aesthetics of web sites
International Journal of Human-Computer Studies - Incorporating knowledge acquisition
Evaluation of website trustworthiness from customer perspective, a framework
ICEC '04 Proceedings of the 6th international conference on Electronic commerce
A development framework for value-centred design
CHI '05 Extended Abstracts on Human Factors in Computing Systems
Funology: from usability to enjoyment
Funology: from usability to enjoyment
Economic and subjective measures of the perceived value of aesthetics and usability
ACM Transactions on Computer-Human Interaction (TOCHI)
Designing worth is worth designing
Proceedings of the 4th Nordic conference on Human-computer interaction: changing roles
Internet Marketing: Strategy, Implementation and Practice (3rd Edition)
Internet Marketing: Strategy, Implementation and Practice (3rd Edition)
Evaluating the consistency of immediate aesthetic perceptions of web pages
International Journal of Human-Computer Studies
Investigating attractiveness in web user interfaces
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
The effect of brand awareness on the evaluation of search engine results
CHI '07 Extended Abstracts on Human Factors in Computing Systems
Web Engineering: Modelling and Implementing Web Applications (Human-Computer Interaction Series)
Web Engineering: Modelling and Implementing Web Applications (Human-Computer Interaction Series)
Framing the user experience: information biases on website quality judgement
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Value-driven design for "infosuasive" web applications
Proceedings of the 17th international conference on World Wide Web
Towards a theory of user judgment of aesthetics and user interface quality
ACM Transactions on Computer-Human Interaction (TOCHI)
The interplay of beauty, goodness, and usability in interactive products
Human-Computer Interaction
The "Beauty Dilemma": beauty is valued but discounted in product choice
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
The Effect of Brand on the Evaluation of Websites
INTERACT '09 Proceedings of the 12th IFIP TC 13 International Conference on Human-Computer Interaction: Part II
Does Branding Need Web Usability? A Value-Oriented Empirical Study
INTERACT '09 Proceedings of the 12th IFIP TC 13 International Conference on Human-Computer Interaction: Part II
Semiotic Engineering Methods for Scientific Research in HCI
Semiotic Engineering Methods for Scientific Research in HCI
Quality and potential for adoption of usability evaluation methods: an empirical study on mile
Journal of Web Engineering
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The web has become a mainstream communication tool used by companies, institutions, celebrities, and politicians to establish, reinforce, or repurpose their brand, almost bypassing more conventional branding media. In this scenario, understanding the effects of the different design qualities of a website on users' attitude towards the brand is of major importance. This paper contributes to the exploration of this issue by presenting a wide empirical study that investigates the degree to which users' perception of a brand is affected by different design aspects of a website, namely usability, aesthetics, and communicability. The results of this multidimensional analysis have implications on HCI research and practice, as they provide empirically founded guidelines to prioritize design choices in relationship to branding goals.