Social Science Computer Review - Special issue: Psychology and the internet
Assessing dimensions of perceived visual aesthetics of web sites
International Journal of Human-Computer Studies - Incorporating knowledge acquisition
Funology: from usability to enjoyment
Funology: from usability to enjoyment
Interaction, usability and aesthetics: what influences users' preferences?
DIS '06 Proceedings of the 6th conference on Designing Interactive systems
Using Multivariate Statistics (5th Edition)
Using Multivariate Statistics (5th Edition)
Internet Marketing: Strategy, Implementation and Practice (3rd Edition)
Internet Marketing: Strategy, Implementation and Practice (3rd Edition)
Evaluating the consistency of immediate aesthetic perceptions of web pages
International Journal of Human-Computer Studies
Investigating attractiveness in web user interfaces
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Framing the user experience: information biases on website quality judgement
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Towards a theory of user judgment of aesthetics and user interface quality
ACM Transactions on Computer-Human Interaction (TOCHI)
The interplay of beauty, goodness, and usability in interactive products
Human-Computer Interaction
Empirical investigation of web design attributes affecting brand perception
Proceedings of the 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries
Do patterns help novice evaluators? A comparative study
International Journal of Human-Computer Studies
The effect of religious identity on user judgment of website quality
INTERACT'11 Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part IV
Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design
Investigating a multi-faceted view of user experience
Proceedings of the 24th Australian Computer-Human Interaction Conference
Proceedings of the 15th international conference on Human-computer interaction with mobile devices and services
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The effect of brand on consumer attitudes towards real and virtual goods is largely documented in consumer psychology and marketing. There is an obvious link between the design of a website and its brand. Yet, this effect has attracted little attention from the HCI community. This paper presents empirical evidence showing that brand attitude influences the evaluation of websites. The effect was reliable across different measures: people holding better attitudes were more positive in the evaluation of aesthetics, pleasure and usability. A sample of students (N=145) with a background in HCI was tested, suggesting that brand may influence the output of expert evaluators. The study provides support to the proposition of UX as a contextual-dependent response to the interaction with computing systems and has important implications for the design and evaluation of websites which are discussed in the conclusion.