The impact of structure and medium on choice and recall in profile assessment

Authors:
Sameer Bajaj;Lee S. Sproull
Affiliations:
New York University, New York, NY;New York University, New York, NY
Venue:
CHI '06 Extended Abstracts on Human Factors in Computing Systems
Year:
2006

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Abstract

Electronic expert-finder systems routinely store expert information in profile format. A user can view these profiles to choose the expert he/she wants to work with. In this paper we examine how profile attributes affect a user's choice of an expert. We report the results of an exploratory study in which we manipulated the structure of profiles and the medium of presentation, and measured participant behavior in an IT-Helpdesk recruitment task. We found that the presence of structure in profiles decreases, while the electronic medium (compared to paper) increases the probability of choosing the most qualified candidate.