Information systems research with an attitude

Authors:
Bonnie C. Glassberg;Varun Grover;James T. C. Teng
Affiliations:
Miami University;Clemson University;University of Texas at Arlington
Venue:
ACM SIGMIS Database
Year:
2006

Citing 9
Cited 2

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The Influence of Attitude on the Acceptance and Use of Information Systems

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Abstract

Attitudes have been uniquely defined by each discipline that uses them and information systems (IS) research is no exception. While traditional IS research looks at attitudes toward a behavior, consumer research pursues attitudes towards objects. This study applies concepts from marketing to formalize and operationalize Attitude consistent with the marketing perspective as involvement, including both cognitive and emotional evaluations. This broader, consumer-oriented conceptualization is empirically validated within a well established nomological network of technology acceptance constructs. Our study offers researchers a new rationale for the inclusion of an attitude measure in IS Research.