A combined-method study of small business internet commerce

  • Authors:
  • Simpson Poon;Paula M. C. Swatman

  • Affiliations:
  • -;-

  • Venue:
  • International Journal of Electronic Commerce - Special issue: A global perspective on electronic commerce
  • Year:
  • 1998

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Abstract

Small business Internet use has gained much popularity among researchers in information systems and entrepreneurship over recent years-with many undertaking surveys of small business Internet commerce. The newness and dynamic nature of this area, however, means that multiple research methods are needed to obtain an all-around understanding of the key issues. In this paper, we demonstrate that, by combining survey techniques with case study research, we can combine quantitative and qualitative data for a better understanding of small business Internet commerce. Such multidimensional understanding is necessary as a foundation for ongoing longitudinal studies and hypotheses generation.