Telling the user's story

  • Authors:
  • Virginia Hill;Velda Bartek

  • Affiliations:
  • IBM, Durham, NC;IBM, Durham, NC

  • Venue:
  • Proceedings of the 2007 symposium on Computer human interaction for the management of information technology
  • Year:
  • 2007

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Abstract

In this paper, we describe how user roles and persona accurately target a product's audience. Beginning with the definition of user roles and personas, we show how user roles feed the persona creation process. Personas then serve as the primary design communication vehicle within the product team.