Making Design Rules: A Multidomain Perspective

Authors:
Stefano Brusoni;Andrea Prencipe
Affiliations:
CESPRI and CRORA, Bocconi University, Via Sarfatti, 25, 20136 Milan, Italy, and Silvio Tronchetti Provera Foundation, Via G. Negri, 10, 20123, Milan, Italy;Faculty of Economics, University G. dAnnunzio, Viale Pindaro 42, 65127 Pescara, Italy, and SPRU, University of Sussex, Brighton, BN1 9QE United Kingdom
Venue:
Organization Science
Year:
2006

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Abstract

Design rules allocate functions to modules, identify operating principles, and set interfaces among modules that determine how organizations evolve. A case study of radical innovation in tire manufacturing illustrates the transition from old to new design rules through the joint adaptation of the manufacturing organization and the product to reflect changes in the underlying engineering knowledge. The case shows how knowledge evolution mediates organizational and technological change and makes any organization design openended and evolving.