Double dribble: illusionism, mixed reality, and the sports fan experience

Authors:
Jeffrey Bardzell;Shaowen Bardzell;Craig Birchler;Will Ryan
Affiliations:
Indiana University, Bloomington, IN;Indiana University, Bloomington, IN;Indiana University, Bloomington, IN;Indiana University, Bloomington, IN
Venue:
Proceedings of the international conference on Advances in computer entertainment technology
Year:
2007

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Abstract

Fans of spectator sports are changing the ways they access sports media faster than major sports leagues and media are changing their delivery approaches. The result is a situation that fails both the marketing and communication needs of the teams/leagues and the fan experience needs of the fans. In this project, we conceptualize a mixed reality platform that connects globally distributed fans to each other and live NBA games in real-time. We ask whether the design direction is even plausible and devise a low-cost experience prototype with which to experiment. We present the findings from two rounds of experimentation. We also see this study as an expansion on the notion of "transformation" in mixed reality including not merely actual changes of states across realities, but also illusory ones, which may contribute to uses of mixed reality in entertainment contexts.