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Management Science - Special issue: Frontier research on information systems and economics
Managing Web Sites for Profitability: Balancing Content and Advertising
HICSS '02 Proceedings of the 35th Annual Hawaii International Conference on System Sciences (HICSS'02)-Volume 7 - Volume 7
Management and Valuation of Advertisement-Supported Web Sites
Journal of Management Information Systems
Exploring advergaming and its online advertising implications
International Journal of Business Information Systems
Human-Centric Design of Percipient Knowledge Distribution Service
WSKS '08 Proceedings of the 1st world summit on The Knowledge Society: Emerging Technologies and Information Systems for the Knowledge Society
Internet portals' strategic utilization of UCC and Web 2.0 Ecology
Decision Support Systems
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Information Systems Research
Effective communication of software development knowledge through community portals
Proceedings of the 19th ACM SIGSOFT symposium and the 13th European conference on Foundations of software engineering
The Signaling Role of IT Features in Influencing Trust and Participation in Online Communities
International Journal of Electronic Commerce
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Although the Web has grown to several billion pages over the past few years, just a few of the Web sites get most of the visits. Such sites, called portals, attract visitors and advertisers and provide a lot of valuable content at no charge to the visitors. The portals attract a disproportionate amount of the Internet advertising dollars and have the ability to influence the success of new electronic commerce ventures. Using monthly audience data, we examine relative market shares of Web sites in search engines, travel, financial, news, and other categories. We find clear evidence of increasing disparity in page views, with the top Web sites getting an increasing share of the market. Using economic modeling, we show that this disparity is a result of a development externality that exists in this industry: the sites that have more viewers get more revenues; this in turn allows them to develop more content and attract an even greater number of viewers.