Market Segmentation Within Consolidated E-Markets: A Generalized Combinatorial Auction Approach

Authors:
Joni Jones;Robert Easley;Gary Koehler
Affiliations:
University of South Florida;Mendoza College of Business of the University of Notre Dame;Warrington School of Business, University of Florida
Venue:
Journal of Management Information Systems
Year:
2006

Citing 10
Cited 9

Computationally Manageable Combinational Auctions

Management Science
Insights and analyses of online auctions

Communications of the ACM
Price Dispersion and Differentiation in Online Travel: An Empirical Investigation

Management Science
Combinatorial auctions using rule-based bids

Decision Support Systems
Frictionless Commerce? A Comparison of Internet and Conventional Retailers

Management Science
Analysis and Design of Business-to-Consumer Online Auctions

Management Science
Is Subsidizing Inefficient Bidders Actually Costly?

Management Science
Segmentation, differentiation, and flexible pricing: experiences with information technology and segment-tailored strategies

Journal of Management Information Systems - Special section: Strategic and competitive information systems
A Heuristic for Winner Determination in Rule-Based Combinatorial Auctions

INFORMS Journal on Computing
A New and Improved Design for Multiobject Iterative Auctions

Management Science

Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer

Expert Systems with Applications: An International Journal
Understanding the Value of Countermeasure Portfolios in Information Systems Security

Journal of Management Information Systems
Auctioning Vertically Integrated Online Services: Computational Approaches for Real-Time Allocation

Journal of Management Information Systems
Price discrimination in E-commerce? an examination of dynamic pricing in name-your-own price markets

MIS Quarterly
Bidding Patterns, Experience, and Avoiding the Winner's Curse in Online Auctions

Journal of Management Information Systems
A Benchmarking Model for Management of Knowledge-Intensive Service Delivery Networks

Journal of Management Information Systems
Understanding key issues in designing and using knowledge flow networks: An optimization-based managerial benchmarking approach

Decision Support Systems
Bidding Patterns, Experience, and Avoiding the Winner's Curse in Online Auctions

Journal of Management Information Systems
A Benchmarking Model for Management of Knowledge-Intensive Service Delivery Networks

Journal of Management Information Systems

Quantified Score

Hi-index	0.00

Visualization

Abstract

We analyze an e-market design that allows multiple market segments to be served simultaneously with a single generalized combinatorial auction. The mechanism uses rule-based bids designed to accommodate various kinds of bidders, such as those more sensitive to price or those more restricted in their requirements. We demonstrate experimentally-using agent-based simulation of the actual market for television advertising slots-that the rule-based approach effectively handles the wide range of market segments, while maintaining buyer and seller surplus and efficiently allocating goods.