Utilizing Popularity Characteristics for Product Recommendation

  • Authors:
  • Hyung Ahn

  • Affiliations:
  • Waikato Management School, University of Waikato, New Zealand

  • Venue:
  • International Journal of Electronic Commerce
  • Year:
  • 2006

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Abstract

This paper presents a novel approach to automated product recommendation based on the popularity characteristics of products. Popularity plays a significant role in the consumer purchasing process but has not been given much attention in recommendation research. A three-dimensional model of popularity is used to develop popularity classes of products. These are joined with the MovieLens dataset to create a hybrid movie recommendation system that combines genre and popularity information. As compared with collaborative filtering, the hybrid system shows positive results under the conditions of data sparsity and cold-starting. Many interesting issues for further research are suggested.