Revealing the hidden rationality of user browsing behaviour

Authors:
Elizabeth Brown;Tim Brailsford;Tony Fisher;Cees van der Eijk
Affiliations:
University of Nottingham, Nottingham, United Kingdom;University of Nottingham, Nottingham, United Kingdom;University of Nottingham, Nottingham, United Kingdom;University of Nottingham, Nottingham, United Kingdom
Venue:
Proceedings of the eighteenth conference on Hypertext and hypermedia
Year:
2007

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Abstract

In this paper, we analyse web log data from user trials of the WHURLE-LS adaptive educational hypermedia (AEH) system from a behavioural perspective. This system allows users to switch from one presentational mode to another (visual, verbal or neutral), and this paper investigates users' choice of mode as they interacted with the system. We present the main findings of the browsing behaviours within the framework of rational choice theory, and discuss why and when switching might have occurred.