IEEE Transactions on Software Engineering
Toward a multilevel secure relational data model
SIGMOD '91 Proceedings of the 1991 ACM SIGMOD international conference on Management of data
An empirical investigation of electronic integration in a supply chain relationship
ICIS '99 Proceedings of the 20th international conference on Information Systems
Crm at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
Crm at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
Entity Modeling in the MLS Relational Model
VLDB '92 Proceedings of the 18th International Conference on Very Large Data Bases
Enabling eCCRM: Content Model and Management for Financial eServices
HICSS '01 Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS-34)-Volume 7 - Volume 7
The semantics and expressive power of the MLR data model
SP '95 Proceedings of the 1995 IEEE Symposium on Security and Privacy
Electronic Commerce Customer Relationship Management: An Assessment of Research
International Journal of Electronic Commerce
Business Networking Systems: Characteristics and Lessons Learned
International Journal of Electronic Commerce
Dynamic Pricing on the Internet: Importance and Implications for Consumer Behavior
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Closing the key loophole in MLS databases
ACM SIGMOD Record
Internet Technologies, ECRM Capabilities, and Performance Benefits for SMEs: An Exploratory Study
International Journal of Electronic Commerce
Journal of Engineering and Technology Management
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Polyinstantiation is the situation where multiple records sharing the same identifier value occur in one table. Multi-level secure (MLS) data models manage and utilize polyinstantiation to provide a secure way of handling classified information. Customer Relationship Management (CRM) systems for e-business can leverage the strategy of managed polyinstantiation by implementing MLS technology to coordinate B2C interactions in order to build long-term loyalty. This approach can be used to address some of the challenges faced by providers and adopters of e-business CRM technology solutions. A pilot study evaluated polyinstantiated information-presentation strategy as a means of enhancing relationships between e-businesses and their customers. The results support the idea that customers perceive the benefits of their special customer status as a function of how the relevant data are presented.