Decision support for university enrollment management: Implementation and experience

Authors:
Elliot N. Maltz;Kenneth E. Murphy;Michael L. Hand
Affiliations:
Professor of Marketing, Atkinson Graduate School of Management, Willamette University, 900 State Street, Salem, Oregon 97301, United States;Associate Professor of Information Systems, Atkinson Graduate School of Management, Willamette University, 900 State Street, Salem, Oregon 97301, United States;Professor of Applied Statistics and Information Systems, Atkinson Graduate School of Management, Willamette University, 900 State Street, Salem, Oregon 97301, United States
Venue:
Decision Support Systems
Year:
2007

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Abstract

Enrollment management is a process critical to many universities that rely on tuition for a significant portion of their operating budgets. This study describes how the development and implementation of a system to support decisions in the enrollment process allowed for increased responsiveness and real-time management as well as substantially increased institutional knowledge of the process itself. This, in turn, led to dramatic improvements in both operational performance and in the attainment of strategic admission objectives.