Cultural differences and design methods for user experience research: Dutch and Korean participants compared

  • Authors:
  • Jung-Joo Lee;Kun-Pyo Lee

  • Affiliations:
  • University of Art and Design Helsinki, Helsinki, Finland;Korea Advanced Institute of Science and Technology, Gu-sung dong, Yu-sung gu, Daejeon, Korea

  • Venue:
  • DPPI '07 Proceedings of the 2007 conference on Designing pleasurable products and interfaces
  • Year:
  • 2007

Quantified Score

Hi-index 0.00

Visualization

Abstract

As business competition globalizes, understanding user experience from various cultures plays a crucial role in design process. However, because most user research methods were developed in Western area, one may question if the expected result can be obtained when applying them to totally different culture. The paper explores cultural effects on the feedback collected in the process and result of user experience research conducted in two countries, the Netherlands and Korea. We presumed four factors which influence user research process: spontaneity of participation, uncertainty avoidance, tendency of problem criticism, and attitude within a group. After the two sets of user research in two countries, actual differences of results were revealed. Consequently, guidelines of user experience research in Korea were suggested based on discovered differences.