Understanding user behavior with new mobile applications

Authors:
Raquel Benbunan-Fich;Alberto Benbunan
Affiliations:
SCIS Department, Baruch College, CUNY, Box B11-220, New York, NY 10010, United States;Mobile Dreams Factory, Madrid, Spain
Venue:
The Journal of Strategic Information Systems
Year:
2007

Citing 14
Cited 4

Software tasks: intellectual or clerical?

Information and Management
An experimental investigation of the interactive effects of interface style, instructions, and task familiarity on user performance

ACM Transactions on Computer-Human Interaction (TOCHI)
Affordance, conventions, and design

interactions
Improving mobile internet usability

Proceedings of the 10th international conference on World Wide Web
Beyond the handset: designing for wireless communications usability

ACM Transactions on Computer-Human Interaction (TOCHI)
Using protocol analysis to evaluate the usability of a commercial web site

Information and Management
Research Commentary: The Next Wave of Nomadic Computing

Information Systems Research
Understanding mobile handheld device use and adoption

Communications of the ACM - Mobile computing opportunities and challenges
Mobile commerce at crossroads

Communications of the ACM - Mobile computing opportunities and challenges
Understanding usability in mobile commerce

Communications of the ACM - Mobile computing opportunities and challenges
Differences between novice and expert systems analysts: what do we know and what do we do?

Journal of Management Information Systems
Learning to specify information requirements: the relationship between application and methodology

Journal of Management Information Systems - Special section: Strategic and competitive information systems
The Use of Explanations in Knowledge-Based Systems: Cognitive Perspectives and a Process-Tracing Analysis

Journal of Management Information Systems
Exploring e-business implications of the mobile internet: a cross-national survey in Hong Kong, Japan and Korea

International Journal of Mobile Communications

Agile User-Centered Design Applied to a Mobile Multimedia Streaming Application

USAB '08 Proceedings of the 4th Symposium of the Workgroup Human-Computer Interaction and Usability Engineering of the Austrian Computer Society on HCI and Usability for Education and Work
Adaptive mobile web interface: user readiness in context

International Journal of Mobile Communications
How to identify the trends of services: GTM-TT service map

Expert Systems with Applications: An International Journal
Check-in services and passenger behaviour: Self service technologies in airport systems

Computers in Human Behavior

Quantified Score

Hi-index	0.00

Visualization

Abstract

This paper presents the results of an exploratory study designed to evaluate Microediciones^(R), a new mobile content-based application that delivers daily summaries of newspapers into cell phones. The research question underlying this study sought to understand how users, accustomed to using their handsets as talking devices, download applications and navigate through data. This question is explored from the theoretical perspective of automaticity with data collected via protocol analysis of a sample of subjects. An analysis of the problems experienced by the users provided the basis to suggest specific operational improvements to the application, bearing in mind the strategic objectives of the mobile company to obtain revenue from user subscriptions and advertising. Beyond the strategic implications for the company launching this particular service, the results of this study have significant theoretical and practical implications for researchers and developers of new mobile applications.