Short Messaging Service use among college students in USA and its potential as an educational tool: an exploratory study

Authors:
A. Ant Ozok;June Wei
Affiliations:
Department of Information Systems, University of Maryland, Baltimore County, 1000 Hilltop Circle, Baltimore, MD 21250, USA.;Department of Management/Management Information Systems, University of West Florida, Pensacola, FL 32514, USA
Venue:
International Journal of Mobile Learning and Organisation
Year:
2007

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Abstract

This study aimed at determining the popularity level of the Short Messaging Service (SMS) in USA among college students and its potential as a content delivery platform in distance education. Results of a 20-question survey administered to 200 college students indicated that there was a common lack of trust among cell phone owners towards SMS. Students generally found SMS as an expensive alternative to voice communication using a cell phone. Given the results, SMS may potentially be used in small scales to deliver educational content, but user acceptance and pricing issues need to be addressed first.