'Divert: mother-in-law': representing and evaluating social context on mobile devices

  • Authors:
  • Kristijan Mihalic;Manfred Tscheligi

  • Affiliations:
  • San Francisco, CA;Univ. Salzburg, Salzburg, Austria

  • Venue:
  • Proceedings of the 9th international conference on Human computer interaction with mobile devices and services
  • Year:
  • 2007

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Abstract

In this paper we examine the role of social context --- for example social relationships or mood --- in the use of mobile phones. A mobile system that uses information on social context can provide a less obtrusive and a more natural way of interaction: it could play a cheery and joyful tone when a friend calls, or divert the call for the mother-in-law. We present a model of social context, along with its implementation in a prototype based on Semantic Web ontologies. The empirical evaluation, based on experience sampling, with participants during a field trial shows that communicated content, relationship types, and mood have an impact on the usage of mobile devices. Based on the findings, we argue that the design of future mobile services needs to be informed by social context to a greater extent.