The first noble truth of CyberSpace: people are people (even when they MOO)
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Life on the Screen: Identity in the Age of the Internet
Life on the Screen: Identity in the Age of the Internet
"Alone together?": exploring the social dynamics of massively multiplayer online games
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Presence: Teleoperators and Virtual Environments - Special issue: Virtual heritage
An optimized player taxonomy model for mobile MMORPGs with millions of users
Advances in Human-Computer Interaction
Functional Modelling and Analysis of IDM E-Tailer Platforms
International Journal of E-Business Research
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In this paper, we present a player taxonomy model for MMORPGs on mobile phone: RA-Model (Relationship and Achievement Taxonomy Model). This model uses two player motivations: Relationship and Achievemen to explain why players play the game. All players in the game can be divided into 3 types: Socializer, Moderator and Fighter based on their scores of Relationship and Achievement. This model has been applied on a commercially launched mobile massively multi-player online role playing game (MMORPG) "ZhanGuo"[10], which has been run on more than 800 types of mobile phones owned by a million subscribers since 2005 in China. RA-Model can be used to control player balance and analyze player payment in the game, which will provide useful information to the game design.