A Multi-method Approach to the Assessment of Web Page Designs

Authors:
S. J. Westerman;E. J. Sutherland;L. Robinson;H. Powell;G. Tuck
Affiliations:
Institute of Psychological Sciences,University of Leeds, Leeds LS2 9JT, U.K.;Institute of Psychological Sciences,University of Leeds, Leeds LS2 9JT, U.K.;Institute of Psychological Sciences,University of Leeds, Leeds LS2 9JT, U.K.;Institute of Psychological Sciences,University of Leeds, Leeds LS2 9JT, U.K.;Institute of Psychological Sciences,University of Leeds, Leeds LS2 9JT, U.K.
Venue:
ACII '07 Proceedings of the 2nd international conference on Affective Computing and Intelligent Interaction
Year:
2007

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Abstract

This study used self-report, facial EMG, galvanic skin response, and eye tracking to assess users' participants' responses to two charity web sites. For each site, page content and colour of presentation (colour versus black & white) were manipulated. Results support the utility and diversity of these measures. Each provided information about users' responses to web page designs, with a good deal of variation in sensitivity to experimental manipulations. In combination the data from these measures allowed further inferences to be drawn, supporting a multi-dimensional view of user experience and the need for multi-method approaches to evaluation.