Trust requirements in e-business
Communications of the ACM
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
A Comparison of Online and Offline Consumer Brand Loyalty
Marketing Science
The role of e-marketplaces in relationship-based supply chains: a survey
IBM Systems Journal
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Information and Management
Internet Pricing, Price Satisfaction, and Customer Satisfaction
International Journal of Electronic Commerce
International Journal of Electronic Commerce
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The objective of this paper is to reveal the factors that determine customers' loyalty intention in the electronic marketplace. Seven hypotheses were postulated based on an extensive literature review in terms of sales behaviour, trust, satisfaction and price fairness. An empirical survey was then designed and conducted. The sample comprised customers who had made purchases from the best-known electronic marketplace in Taiwan. Results indicated that the major determinants of customers' loyalty intention in the electronic marketplace were trust and satisfaction. Practical implications of how to enhance customers' loyalty intention are proposed.